“……Who do people say that the Son of Man is? ….But who do you [yourselves] say that I am?” – Jesus, the Christ.
“Your personal brand is what people say about you when you’re not around.” When you go out to work or have to spend time with your friend, when you go back home to your family, what insignia do they identify you with? What is that specific word, action, attitude or disposition that is so peculiar with or about you that it cannot be missed being identified with your personality? Or do people get confused about your personality? Is it difficult for people to say something about and it will be the same comments across the board?
People trust your personality the more and will be willing to commit to you with their life and resources if there is consistency in your personality and if there are unique qualities that they see recurrently in your life.
What do you think is the secret of some of the most successful organisations in the world today? One of the secrets is branding. People who have taken time to create their personal brands among their peers are likely to succeed faster in life than those who are inconsistent in their personality. Personal branding is not about rigidity in attitude, lifestyle or actions but gives room to flexibility that does not contradict what and or who you are known to be by other people around you.
Improving your image and personal brand is an investment in building your personal profile, reputation and the results you will achieve – and deserve to achieve. When you create your own style and not always copy people, it makes you to stand out and helps your uniqueness to be appreciated by people in your life. It is easier to trust you when you have a brand for which you are known for that when people are confused about what to believe about you and whatever you have to present to them. In this age, there is little you can achieve without personal branding. When people identify with your personal branding, it is easier to come to you again and again, especially when the brand you have created is one that contributes positively to their life.
One personality I know with the most of personal branding is God. He says to us in His word, “I am that I am”. It means He does not change. He does not go back on His word or promises. He remains faithful forever. He will remain a person of integrity. All through the ages, He has been trusted my men of all times and history. People have come to know Him by whom He says He is. He is identifiable to all men. Though He may reveal Himself in different dimension to different men, yet He does not confuse Himself to them. In all His revelation of His personality, that brand for which he is known for as a faithful and true God never loses its touch. And so, it is not a surprise that men have come to trust Him in all generations. But these days, you wonder when you see people who believe in God but waver so much in who they say they are and never consistent in their life. And this is the reason there is little success with them, because no one trusts their personality.
You are your own brand and it’s important to convey what your brand stands for to the world. Jesus asked His disciples, “Who do men say I am?” You wonder why He asked that? He wanted to be sure that His disciples’ perception of Him is consistent with His personality (brand). He wanted to be sure that the people see Him they way He wanted to be seen because that was important to Him to fulfill destiny in His short life. People actually believe that who you are is more important than what you do, so who cares if you are the cleaner, secretary or clerk – if you do it uniquely and with your own memorable style, you will be remembered, respected and referred.
So to build your personal brand, follow the following steps:
1- Consider yourself a brand. You are unique and different from every other person you are trying to be like. Only be who God had created you to be.
2- Considering at least three words you would like people to think of when they hear your name can be a great way to determine what your personal brand might be.
3- Consider what you can do to enhance what you want people to think of you when they hear your name or see you.
4- Consider networking with people who can help you build those brands you want to be known for and choose mentors who exhibit strong and unique brands.
5- Consider ways to promote those brands among people around you and in your life so they know you by them and hold you accountable to them.
6- Consider ways to become consistent with your brands.
7- Depend on God’s grace to follow through at all times rather on your strength. Let your brand first be pleasing to God before men.
Prayer: May God establish you and give you a name in 2014 and in your generation, in Jesus Name. Amen!